Our Story 2026 - d'Doubles Pte Ltd | Furniture
Singapore Online Furniture Shop provides both commercial office furniture and home furniture. Large collection of quality sofa, armchair, office chair, lighting, decorations and much more!
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Our Story · Since 2010
We Started With Furniture.
We Learned to Understand Spaces.
Now We're Designing for Life.
d'Doubles was founded in 2010 with a simple belief:
good design should make everyday environments better.
What began with furniture has grown into a broader
understanding of how spaces influence the way people
work, learn, recover and live.
OUR ETHOS
To Grow.
To Give.
To Live Better.
01
Furniture
02
Spaces
03
People
04
Better Living
2010
Where Our Story Began
The Beginning
Two People.
One Showroom.
A Belief in Better.
d'Doubles began in 2010 with a three-storey
showroom at Newton Road and a straightforward
ambition — to provide thoughtfully selected
furniture and better solutions for the spaces
people use every day.
What started as a small business grew through
persistence, relationships and a willingness
to keep learning. As our projects became larger
and more complex, so did our understanding of
what clients really needed.
01 · BEGINNING
Newton Road
A three-storey showroom became the starting
point for the d'Doubles journey.
02 · BELIEF
Design With Purpose
Furniture should do more than fill a space.
It should help make the space work better.
03 · APPROACH
Keep Learning
Every client, project and challenge became
an opportunity to understand environments better.
Growth was never only about becoming bigger.
It was about becoming better at what we do —
and finding ways to create value beyond ourselves.
Our Founding Ethos
To Grow.
To Give.
What Furniture Taught Us
A Chair Is Never
Just a Chair.
Furniture was our starting point, but projects
gradually taught us to look beyond the product.
The right chair, table or storage system only
works when it responds to the people using it
and the environment around them.
01
Products
We started by understanding furniture —
its function, quality, ergonomics
and design.
02
Spaces
Projects taught us that furniture only
makes sense within the environment
around it.
03
People
Spaces taught us to understand the
different people, activities and needs
they must support.
04
Outcomes
And people taught us to ask a better
question — what should this environment
help them achieve?
Over time, we stopped thinking only about
what we were supplying and started thinking
more about what the environment needed to do.
The Shift
From supplying furniture to creating
environments around people.
16 Years of Building Trust
Different Environments.
Different Needs.
One Continuing Education.
Over the years, d'Doubles has worked across
environments with very different users,
requirements and expectations.
Each sector expanded our understanding of
furniture, space and the people those
environments need to support.
01
Workplaces
Ergonomics, collaboration,
flexibility and productivity.
02
Education
Learning, interaction,
adaptability and community.
03
Research
Complex environments requiring
coordination, performance and precision.
04
Healthcare
Reliability, ergonomics and environments
supporting people and care delivery.
05
Public Environments
Durability, accessibility and the
needs of diverse users.
Experience Built Through Real Projects
Our perspective has been shaped by projects
across commercial, research, public and
healthcare environments.
Research
A*STAR research and workplace environments
Healthcare
Healthcare-sector office furniture
term-contract experience
Workplace
Corporate workplace and system-furniture projects
Public Sector
Government and public-environment projects
A New Perspective
Healthcare changed the questions we began asking.
Working closer to healthcare environments encouraged
us to think beyond workplace performance and consider
recovery, independence, ageing and how environments
may support people through different stages of life.
From better work
to better living.
The Next Question
From Better Workplaces
to Better Living.
As our understanding of environments grew,
so did the questions we wanted to explore.
Longer lives, changing healthcare needs and
ageing populations are reshaping how people
think about the places where they sleep,
recover, live and work.
We began to see a natural connection between
what we had learned about environments and
the challenges of living well for longer.
The Question That Led to CARE360
What if the environments around us
could help people live better for longer?
01
Sleep
How might environments better
support rest and recovery?
02
Recovery
How might environments support
the journey back to everyday life?
03
Living
How might homes adapt as
people's needs change?
04
Work
How might workplaces support
healthier, longer working lives?
These questions became the starting point
for CARE360 — d'Doubles' exploration of
environments for healthier longevity.
Discover CARE360 →
The Next Chapter
The Business Is Evolving.
The Belief Remains.
The d'Doubles of today is different from
the company that began in 2010.
Our capabilities have grown, the environments
we work in have changed and the questions
we are asking have become larger.
But the philosophy behind the company
remains remarkably consistent.
2010 · Our Founding Ethos
To Grow.
To Give.
Grow by continuing to learn and improve.
Give by using what we build and learn
to create value for others.
→
Today · The Next Expression
To Grow.
To Give.
To Live Better.
Our next chapter extends that belief
toward environments that can support
better work, care and everyday living.
d'Doubles Today
Four platforms. One human-centred direction.
01
Workplace360
Better environments for
better work.
02
Education360
Spaces supporting learning,
collaboration and discovery.
03
CARE360
Environments supporting
healthier longevity.
04
Future Living360
Exploring better ways
to live as needs change.
We started with furniture.
We learned to understand environments.
Now we're exploring how those environments
can help people live better.
The next chapter of d'Doubles is not about
leaving our past behind. It is about applying
what we have learned to a wider human purpose.
d'Doubles · To Grow. To Give. To Live Better.